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ISBN13: 9780812827125 ISBN10: 0812827120 Material Type: hardcover
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Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success Shanghai Travel Guides ISBN13: 9780812827125 ISBN10: 0812827120 MaterialThis wise and inspiring book by Leonard Berry, moves far beyond his pioneering work in services marketing and service quality to explain how great service companies meet their toughest challenge: sustaining long term success. In a world where customers regard flawless products as a given, service is the key differentiator between competitors in any field. From Berry's exacting study of fourteen mature, highly successful, labor intensive companies
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