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In this book
Nike is the ne plus ultra of all startups
Why are some people and organizations more innovative
Contagious combines groundbreaking research with powerful stories
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Philosophy In this bookE Myth \ 'e ,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical workVoted #1 business book by Inc. 500 CEOs. An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small