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ISBN: 9781119889137
-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples -Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout -Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution
GUST Course: MATH 100
GUST Course: ECON 380
Advanced English-Arabic Translation Course_ECON 503 ISBN: 9781119889137Overview Learn all the skills you need to translate from English to Arabic in this clearly structured guide. The extracts from a variety of authentic, contemporary texts have been carefully selected to introduce you to important stylistic features so that you can develop your skills across a range of genres. This Second Edition includes two completely new modules: Translating Grammar and Machine Translation; as well as new vocabulary and exercises
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